Studio Dufte has created a fresh and energetic corporate design for the young tea brand Weisstee. The goal was clear: Weisstee needed to stand out from the competition and appeal to a young, trend-conscious target audience.
When developing the corporate design for Weisstee, we faced an exciting challenge: How can we visually translate the energy and kick of caffeinated tea while appealing to a young audience that values authenticity and individuality? Additionally, the task was to differentiate Weisstee from the numerous other tea brands on the market and create a strong brand identity.
Our solution was a corporate design that reflects the energy and modern character of Weisstee. The typography is clear and dynamic, emphasizing the brand’s contemporary appeal. The logo serves as a true eye-catcher, instantly conveying the essence of Weisstee. By consistently applying the corporate design across all communication channels, we have created a cohesive and powerful brand presence.
The new corporate design for Weisstee has been received very positively. The young target audience strongly identifies with the brand and its values. The launch of the new packaging was a resounding success, leading to a significant increase in sales. Today, Weisstee is an established brand in the caffeinated tea segment, representing a modern and dynamic lifestyle.
