Studio Dufte developed a memorable logo and a cohesive corporate design for Haller Elektrotechnik. The goal was to position the brand as clear and modern, with a design that emphasizes precision, structure, and dynamism in the field of electrical engineering.
The challenge was to create a logo and corporate design that reflect the professionalism and precision of the company while standing out with a strong visual presence against competitors.
The developed logo features a clear, geometric design that symbolizes Haller Elektrotechnik’s technical expertise. The color palette of yellow and black was chosen to convey energy and reliability while also ensuring a high level of brand recognition.
The new logo and corporate design provide Haller Elektrotechnik with a distinctive visual identity that exudes trust and professionalism. It helps the brand establish a clear market position and effectively engage its target audience.