Studio Dufte created a fresh and energetic corporate design for Flying Fruits. The goal was to visually capture the natural power and flavor of fruits and vegetables, appealing to a young, health-conscious audience.
The challenge was to express the diversity and natural energy of fruits and vegetables in a cohesive design. The design needed to enhance both the individual products and the overall Flying Fruits brand. Additionally, it was crucial to create a design that resonated with the target audience, combining health-consciousness with a modern aesthetic.
Our solution was a design that reflects the dynamism and diversity of nature. We selected a color palette reminiscent of ripe fruits, stimulating the senses. The typography is clean and modern, emphasizing the fresh and natural character of the products. By incorporating illustrations and photography, we created a vibrant and appetizing design that invites customers to reach out and indulge.
The new corporate design for Flying Fruits has been a great success. The products now stand out even more attractively on the shelves, and the brand has gained increased recognition. The design reinforces Flying Fruits’ image as an innovative and dynamic brand.
