For Olympic hopeful Julian Hoffmann, Studio Dufte developed a tailored branding concept. The goal was to position Julian as a strong and approachable athlete while convincing potential sponsors of his capabilities. Through a dynamic design, we created a brand with high recognition value.
The challenge was to establish Julian Hoffmann not just as an athlete but as a brand. We needed to create a design that reflected his performance and passion for sailing while resonating with the values and goals of potential sponsors. Additionally, the design had to be flexible enough to be effectively utilized across various communication channels.
Our solution was a comprehensive branding concept covering all key communication materials. The corporate design includes a logo, a color palette, typography, and a visual language that reflect the dynamism and passion of sailing. The website and brochure showcase Julian Hoffmann as a personable and successful athlete, providing potential sponsors with all relevant information.
The project for Julian Hoffmann was a complete success. Thanks to the compelling branding concept, we secured 11 partners to support Julian on his journey to the 2028 Olympic Games. The corporate design and communication materials played a key role in positioning Julian Hoffmann as an appealing partner for sponsors.
